Position
Full sun to part shade




Phlox
VAT included · plus
Your outdoor plant has just been packed, transported and unpacked, so give it a calm start before planting or placing it permanently. Remove all packaging carefully, check the pot, stems, visible roots and substrate moisture, and settle any loose growing medium back around the root ball. Water if the root ball feels dry, but do not leave the pot standing in water. For the first few days, keep the plant in a sheltered spot suited to its light needs, away from strong midday sun, heavy wind, frost and heat stress.
Do not move the plant straight into full exposure, especially if it is young, newly flushed, evergreen, recently pruned or greenhouse-grown. Gradually introduce more sun, wind and temperature variation over several days. If cold nights, storms, intense sun or hot dry weather are expected, keep the plant protected until conditions are more stable. Do not fertilize immediately after delivery; let the plant settle first and resume feeding only when it is actively growing and conditions are suitable.
Outdoor plants may arrive in different seasonal stages. Depending on the time of year, your plant may be leafy, flowering, newly sprouting, recently pruned, dormant, partly bare or leafless. Adjust care to what the plant is doing: actively growing plants need closer moisture checks, while dormant plants usually need protection from extremes and only light moisture management until growth resumes.
Plant outdoors when the soil is workable and weather conditions suit the plant type. Avoid planting during frost, heatwaves, waterlogged soil or very dry windy periods. It is better to keep the plant protected in its pot for a short time than to plant into stressful conditions. After planting, water thoroughly so the root ball and surrounding soil connect properly, then monitor moisture while the plant establishes.
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Phlox paniculata 'Laura' is a garden phlox with upright stems, fragrant purple flowers and a lighter eye at the centre of each bloom. It has the classic summer phlox shape: leafy growth rising from a herbaceous crown, then rounded flower clusters carried above the foliage. The colour is rich but still easy to place with blues, silvers, white flowers, ornamental grasses and soft pink perennials. This set of 3 gives enough plants for a compact drift, a repeated colour note, or a strong container display near a seating area.
The plant works well in perennial borders where summer height and scent are needed. It brings vertical colour at a point in the season when many spring plants have finished and late autumn plants are still building. Because it is herbaceous, old stems are removed after the growing season and fresh growth returns from the base in spring.
The foliage is green, simple and held along upright stems. Flower clusters form at the stem tips, opening in summer and often carrying on into early autumn when moisture remains steady. The purple petals and pale centre give each cluster definition from close up, while the overall plant still has a soft cottage-garden feel. The fragrance is gentle and works best where the plant is placed near a path, patio edge or cutting bed.
Choose full sun or partial shade. A sunny site supports generous flowering, while partial shade can help flowers last in hotter gardens. Plant it in fertile soil that holds steady moisture and drains freely. Phlox paniculata 'Laura' relies on steady root-zone moisture for leafy stems and flower clusters, with enough oxygen around the crown for healthy growth. Compost worked through the planting area helps both moisture holding and soil structure.
Airflow is important. Give each plant enough space so stems can dry after rain and leaves have room around them. This is especially useful in humid summer weather, when garden phlox foliage can mark if stems are packed tightly. A site with morning sun and open movement of air is often a good balance for healthy leaves and reliable flowering.
Water each pot before planting and place plants at the same depth as they were growing in the nursery pot. Firm the soil gently around the roots, then water deeply. A spacing of about 60 cm suits this cultivar and gives a planted group that looks full once established. In a border, set the 3 plants in a staggered group among grasses, geraniums, salvias, echinacea or late summer daisies. In a pot, use one plant as the central flowering feature in a deep container, or group all 3 in a very broad planter.
During the first season, water whenever the root zone begins to dry. Once established in open ground, Phlox paniculata 'Laura' still appreciates deep watering in warm dry periods, especially while buds are forming. A surface sprinkle rarely reaches the active roots, so water slowly and thoroughly when conditions are dry.
Phlox paniculata 'Laura' can grow well in a large pot with drainage holes and a fertile, peat-free outdoor mix. When grown in a pot, size stays more contained than it would in open ground. They also put the whole root system within a limited volume of mix, so moisture can rise and fall quickly in hot weather. A deep pot gives generous root space and steadier moisture for summer flowering.
In pots, test the upper 30 to 40% of pot depth and water thoroughly when that section feels dry and the container feels lighter. Let excess water drain away fully. A light feed during active growth helps support stems and flowering, especially where the same plant stays in a container for several seasons. Refresh the top layer of compost in spring and divide the clump when growth fills the pot tightly.
Pinching the growing tips in late spring can create a bushier plant with extra flowering stems. Deadhead faded flower clusters during summer to keep the plant tidy and encourage further buds when weather allows. In late autumn, cut stems down to the base and remove fallen leaves from the crown area. New shoots then emerge cleanly in spring.
Established clumps can be divided in spring or autumn. Lift the plant, split it into strong sections with roots and shoots, then replant into refreshed soil. Division keeps old clumps vigorous and helps maintain good flowering. It also gives an easy way to repeat Phlox paniculata 'Laura' through a border for a linked summer colour theme.
Phlox paniculata 'Laura' is a strong summer perennial for colour, scent and border height. Plant this set of 3 in fertile soil, give the stems space, and it will bring a purple midsummer display with a clean pale eye.
Meadows, river margins and open woodland of eastern North America; selected forms grown for stronger stems and flower colour.
Herbaceous perennial
Position
Full sun to part shade
Moisture
Average to moist
Drainage
Moisture-retentive, Well-drained
Hardiness
Fully hardy · -20°C
Mature size
70–90 × 45–60 cm
Winter habit
Herbaceous die-back
Bloom time
Summer, Autumn
Containers
Good in pots
Pruning
After flowering, Spring